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Text File  |  1993-09-29  |  988 b   |  38 lines
  1. Branding Decision Tree
  2.  
  3. BRAND\
  4.     Branding Decision?\
  5.         Should a brand be developed for the product:
  6.             (Brand)
  7.             (No Brand)
  8.     Brand sponsor decision?\
  9.         Who should sponsor the brand:
  10.             (Manufacturer's Brand)
  11.             (Private Brand)
  12.             (Mixed Brands)
  13.     Brand quality decision?\
  14.         What Quality should be built into the brand:
  15.             (High quality)
  16.             (Medium quality)
  17.             (Low quality)
  18.     Family brand decision?\
  19.         Should each product be individually or family branded:
  20.             (Individual brand names)
  21.             (Blanket family name)
  22.             (Separate family name)
  23.             (Company or individual names)
  24.     Brand extension decision?\
  25.         Should other products be given the same brand name:
  26.             (Brand extension)
  27.             (No brand extension)
  28.     Multibrand decision?\
  29.         Should two or more brands be developed in the same product category:
  30.             (One brand)
  31.             (More than one brand)
  32.     Brand repositioning decision?\
  33.         Should the brand be repositioned:
  34.             (Brand repositioning)
  35.             (No brand repositioning)
  36.  
  37.  
  38.